UX Writing: Microcopy

WingScanner Rewrite

Scenario:
WingScanner, a new low-cost airline has just developed a new feature where customers can pay an extra $20 to use special security lanes and skip long lines at security.

Task:
Rewrite the designer’s copy into a well written and well-designed screen that appears right before the user gets to the checkout.

Improvements:
Created name (Fast Pass) for the new feature.
Utilized white-space and bullet-points to make copy easier to read and digest.
Main benefit is now the main headline. 👇

Clixflow Onboarding Pop-ups

Scenario:
Clixflow is a new no-code website builder. After signing up, the user is ready to start creating their first site. To help them get started, Clixflow wants to present users with a quick form that will customize the user’s experience and help them build the type of site they’re interested in.

Task:
Create a 4–6 step form (multiple screens) that collects user data to help customize the product to the user’s intended use. The platform will set users up with different layouts, features, etc., based on their answers.

Features:
Form has two user flows based on the answer to question on the first pop-up. Form customizes to privious answers and collects information from the user to customize their Clixflow workspace.

View the entire project here: See the Miro board!